Passenger Terminal Expo
On April 15 to 17th Mbarc will exhibit on the Passenger Terminal Expo in the RAI Amsterdam, the Netherlands. The Passenger Terminal Expo is biggest international airport terminal conference- and exhibition in Europe and Mbarc will exhibit as well as participate in the conference program. Mbarc will present its mobile barcode scanning- and validation solutions following the IATA announcement for a standard in mobile ticketing in the Airline Industry last October.
On the Passenger Terminal Expo Mbarc will reveal 3 new products, a complete new software platform and demonstrate The Air Transport Mobile Barcode Experience together with Mbarc’s Italian partner Gear.it
www.gear.it
www.passengerterminal-expo.com
IATA Standard Paves Way for Global Mobile Phone Check-in.
05-11-2007. The International Air Transport Association (IATA) announced a global standard that paves the way for global mobile phone check-in using (2D) mobile barcodes. The 2D barcodes that are adopted as the standards by IATA as Mobile Barcode are the Datamatrix and Aztec codes.
This IATA announcement came after MbarcNewland has released the firmware to read Aztec codes from Paper and Phone LCD for all the products in the product range. This makes MbarcNewland ready to be partner of the Airline Industry to realise Mobile Barcode Solutions.
The IATA announcement only highlights self-service check-in and boarding solutions to be capable to save the industry US$500 million annually. MbarcNewland believes the Mobile Ticket is more than only making an electronic ticket paperless, the opportunities to reach the traveller anywhere on his- or her mobile phone opens up a complete new way of personalised interaction with the traveller.
http://www.iata.org/pressroom/pr/2007-11-10-01.htm
www.mbarc.nl
Bluecode™: measuring Bluetooth® marketing redemption is now possible
GEAR.it Italian Partner of MbarcNewland™ is proving that distributing barcodes to phones can not only be done by SMS/MMS and Wap Push. Using Bluetooth for distributing barcodes GEAR.it introduces a mobile discount voucher concept, the Bluecode™, revolutionizing Mobile Marketing on location.
GEAR.it is a company located in Reggio Emilia, IT, founded in 2003 and since then supplying companies with software solutions for the mobile business. GEAR.it’s mission is to make mission critical data available to the on-field operators in the safest and most economical way.
Bluecode™ is the latest innovative solution offered by GEAR.it, this way widening its range of products with an effective tool for the implementation of proximity marketing campaigns thourgh which vouchers, coupons and any kind of information can be sent directly to the users’ devices in a few seconds via Zonablu® Bluetooth server.
The innovation introduced by GEAR.it stands on the Bluetooth protocol being used as a way for sending discount voucher in the form of barcodes (datamatrix) directly to devices. These barcodes are then validated thanks to the partner company MBarcNewland™ scanner.
“Our solution offers an effective measurement of Bluetooth™ marketing campaign redemption: how many of the contacted customers via Bluetooth server redeemed the discount voucher is no more a guess” says Fausto Piccinini, President of GEAR.it
Bluecode™ will be used in the Portatili store promotional campaign that will take place in Rome, in Piazza di Ponte Milvio, from July 22nd to August 4th. Banners will invite passers-by to activate the Bluetooth feature on their devices in order to get discounts and promotions. Two Zonablu® servers will spread messages in the area of the Piazza. The mobile discount coupon will be redeemable in the Portatili shop at any time during the two weeks of the campaign, simply showing the barcoded message to the shop assistant, who will validate it using the MbarcNewland™ scanner.
http://www.bluecode.it/
Self-service Mobile phone ticketing thanks to MbarcNewland M8
2nd May 2007. Mbarc and Mobiqa realised a breakthrough in Mobile ticketing with realising the first self-service scanner fitted in ticket gates.
For a leading UK public transport organisation Mobiqa selected the MbarcNewland M8 realising a seamless integration into 2 turnstiles creating convenience for passengers with mobile tickets.
The MbarcNewland M8, a sturdy, high performance and reliable build-in Mobile ticketing scanner is developed for integration into existing self-service systems like: Kiosks, turnstiles, self-service environments, etc.
Offering barcodes on mobile phones is the evolution of paper tickets in public transport. Mobile ticketing is convenient and customers don't have to queue up at the ticket office or need a printout from home. Mobile phone ticketing means easy purchases, anywhere, any time and always your ticket with you on your phone. MbarcNewlands M8 enables convenience at the entrance gates scanning and validating Mobile tickets on the go.
Mobiqa are the world leaders in mobile ticketing and couponing based on the creation, delivery, and redemption of barcodes to mobile phones.
Mobiqa’s products are available for SMS, MMS and WAP using 1D/2D barcodes.
Mobiqa’s technology is available in over 30 countries, including the USA and China.
Mobiqa’s award-winning solutions have been deployed for many events and campaigns worldwide. The key to delivering a sustainable, practical solution is reaching the maximum number of handsets with a scanable barcode, providing convenience and ease-of-use.
MbarcNewland offers auto-ID validation for your mobile business. Just one single product for barcode and RFID reading. Mbarc’s validation all-in-one terminals offer 1D- & 2D-barcode (LCD & printed) and RFID (NFC) readers on location. MbarcNewland’s validation solutions have the best reading performance against the best price and offer validation- and extended self-service interaction with the consumer at any place. Our validation solutions are equipped to operate in almost any wired- and wireless architecture for on- and off line validation.
More info: www.mobiqa.com
Previous news
Visit The Mobile Barcode Experience at the CeBIT and win prices. March 14-21 2007 Hannover, Hal 6, Stand 62/2
Mbarc will present its Mobile Barcode and NFC validation solutions for the Mobile Industry in a full working environment together with worldwide Mobile Barcode Platform market leader; Mobiqa. Visitors to the Mbarc stand can text a SMS and instantly receive a Mobile Barcode, after scanning and validation on the Mbarc products every visitor can win prices. More important is that visitors experience an end-to-end solution of the Mobile Barcode and discuss integration into their business.
The Mobile Barcode can upgrade nearly any Mobile Phone and is an open standard. Paperless distribution by SMS/MMS/WAP Push can turn any phone on any location on any moment into a ticket, a loyalty card or a coupon. Customer acceptance is high using widely adopted messaging standards and the Mobile Barcode will bring e-services in its next level, bringing online and personalised services anywhere.
Mbarc offers the plug and play validation solutions for the Mobile industry and operates worldwide together with Mobile Barcode Platforms as partners offering end-to-end solutions to your business.
We hope to welcome you on the CeBIT.
www.cebit.com
www.mobiqa.com
www.mbarc.nl
This is to announce that under the joint MBARC NEWLAND brand, Mbarc Europe and the Chinese company Newland Auto ID Tech, have established a partnership for the sales and distribution and the joint research & development of high volume (embedded) barcode reading products suitable for the mobile market (2D-barcode reading from LCD display of cell phones) in Europe and China.
Read more...
See our products in action here at the Samsung Hi event at the Heineken Music Hall in Amsterdam handling 5000 visitors in 1,5 hour.